People keep asking if we are joking about putting a prize inside each bag of Never coffee. We would never joke about prizes. What we would do is: 

1. Design a set of 11 enamel pins.
2. Source food-safe prize pouches.
3. Hand fill thousands of food-safe pouches with thousands of enamel pins.  
4. Drop a prize into every bag of Never coffee. 

Why, you ask? Because it's fun. Because it reminds us of being kids and opening up a new box of cereal on Saturday morning. Because putting a prize inside a bag of delicious coffee is very, very NEVER.  

Collect 'em all! ☺